Mitratech is a class-leading enterprise software company. They create legal software for a high-stakes, data-heavy sector with clients like Pfizer, GEICO, Amazon and Viacom, and even clients they aren’t allowed to name.
Shirin Behnia shared, “We’ve been in business for over 20 years and are well established in Fortune 500 organizations. Undergoing a full re-brand is no trivial matter for any business. Why would I want to take a risk and potentially jeopardize our leadership position in the market with a re-brand? If it’s not broken, why fix it? You made the answer clear — it may not be broken but it can be so much better.”
We helped Mitratech with a website that’s emotionally engaging and created a home page that distinguishes visitors by their interests and responsibilities rather than a traditional menu. The site was part of a top-down brand package that included… well, almost every form of communication in their office.
Mike Scheiner and Michael Clarke gave outstanding design support for web and print, and Deanna Goodwin helped refresh the ID. Phil Ressler was strategy and consulting on Mitratech’s side, and Shirin Behnia was Marketing Director.
