We loved working with the venerable Lance Broumand of UrbanDaddy to create Belvedere Vodka’s Keys to the City microsite for 2008.  Lance added Miami and Las Vegas to this year’s site.  We compiled a team which included Sarah Richardson’s Left Field Labs to accomodate the project goals.

Personalities galore:  Eric Trump, Nur Khan, Jeffrey Chodorow, Mark Baker, Mayor Richard Riordan, Arner Ebbink, Sang Yoon, Barton G Weiss, Kelley Jones and many more.

For UrbanDaddy, Lance Broumand, Randy Goldberg and Pamela Wurst.  Alessandra Pasquino produced the shoots.  Gaston Schwarzwald produced the Miami shoot and Melissa Gundlach did New York.  Site development was by Left Field Labs, LLC.  I directed, was photographer and managed post/compression.  Music was written by Bix Sigurdsson and myself.

launch website

© saam gabbay