Mitratech chose to reflect on its 20-year old brand and image by asking for logo explorations. What ensued was a top-down re-branding of the company that proliferated through all of Mitratech’s communication media. From a new website and email templates to a brand film (and our favorite, Mitratech flash drives!).
“You took our brand to the next level. I see proof of this on a daily basis. It’s evident in the positive impact it’s had on company morale and pride; in reactions from partners, vendors, and analysts; and in increased lead conversions. Now our brand mirrors who we are – a leader, an innovator, and a visionary. Thanks to a highly effective and successful project, this initially staunch critic is now our re-brand project’s most vocal supporter.”
Mike Scheiner and Michael Clarke gave outstanding design support for web and print, and Deanna Goodwin made as many iterations of the Mitratech Sun as possible to refresh the ID. Phil Ressler was strategy and consulting on Mitratech’s side. Shirin Behnia is Mitratech’s Marketing Director.
