My approach to creative work has always been about joyful improvisation first, and then filtering and production.
Before we make something, I think we must be willing to hold the lantern down an empty, unknown path. To be able to tap into the potential of an idea, we need to let go of all initial constraints. It’s an intentional first step that is designed to open all sense of possibility and create goodness out of something that hasn’t yet been realized. When we allow ourselves to suspend our disbelief – for a period of time – an uninhibited dialogue can live and evolve. The bravest teams trust this process because it brings about great work and compelling outcomes. Still, true inquiry of this nature is challenging to our human need for answers, direction, and certainty.
I’m happiest leading the mission, facilitating the space between imagining and knowing. When we arrive at the answer, my focus shifts to making, to bringing conclusions to fruition. This second phase is where we commit and where we build.